
Headquarters
South San Francisco
1864
Drinks and Beer
US$ 91,5 bilhões
7,000+
Challenge
When I joined the Stripe team to work on the Merchant Dashboard experience, the main challenge was the complexity of the interface, which was overwhelming for small businesses and not aligned with Stripe’s core values of simplicity and developer-friendliness.
To address this, we conducted in-depth research and usage analysis to identify the most critical pain points — focusing on the screens with the highest drop-off rates and the most frequent support tickets. Our goal was to simplify the experience without sacrificing the powerful functionality Stripe is known for.
Results
Post-redesign, the Stripe dashboard saw a 28% reduction in time-to-first-transaction and a 35% drop in integration-related support tickets.
User satisfaction scores increased from 3.5 to 4.7, reflecting the improved clarity and responsiveness of the new interface.
The streamlined onboarding flow and redesigned API documentation contributed to a 22% uplift in developer activation rates and a 19% increase in new account signups within the first quarter after launch.
Research Process
Google analytics, Lyssna, Maze & hotjar
10k+
People Interviewd
60%
Increase on revenue
52%
Increase in time spent on the app.
Ux/Ui - Results
After carefully conducting research and ensuring that users want to, we decided to implement a new features that enhances user experience and addresses their specific needs. This features will not only streamline interactions but also foster greater engagement and satisfaction within our platform.
User Flows

"The redesign not only modernized the visual language, but also aligned the product experience with Stripe’s mission to increase the GDP of the internet — delivering a cleaner, more intuitive, and scalable platform for businesses of all sizes."

Emily Parker
Product Coordinator
Conclusion
One of the most impactful outcomes was the creation of a real-time payout forecast feature. Previously, many users relied on spreadsheets or external communication (including messaging apps) to track transfers. Today, this functionality is fully integrated into the dashboard, allowing users to anticipate cash flow more accurately and operate with greater confidence.